Arleen and Steve Chafitz, Owners
Arleen Chafitz
CEO
Arleen is the owner of e-End, a Certified Woman Owned Small Business. She provides overall
management and direction for the company and she is engaged in strategic planning, marketing
strategies, and advising on sales activities. She also directs the Human Resources department.
In the early '70s Arleen was the cofounder, with her husband Steve, of a marketing and retail enterprise which dominated the consumer electronics market when that industry segment was in its infancy. Arleen was involved in all areas of operations, was instrumental in identifying products, and directed trade show exhibits for the company's electronics game division. Arleen was a major factor in their company successfully negotiating agreements with leading programmers and world champions in the electronic board game arena.
Her varied background and experience is an integral part of e-End's stewardship and recycling programs. Arleen's ability to create a solid team of employees is a major factor in her company's growth and success. As Owner and CEO, Arleen's concern for the environment and love of nature sets the overall mission and direction of e-End.
Steve Chafitz
President
Steve has been involved in electronics and communications all of his life. He has over 15 years
of experience in the recycling of ferrous and non-ferrous material including electronic equipment.
He has utilized his recycling and electronic background in establishing programs for recycling
e-waste and electronic data destruction and sanitization.
Steve and his wife Arleen are recognized as two of the most significant leaders of the consumer electronic revolution, which occurred in the early 1970's. He and his wife, Arleen, established a company in Rockville, Maryland which became one of the nation's leading retailers and electronics fulfillment organizations for consumer electronics. Their company was one of the first to introduce numerous new consumer products that, at the time, used an innovative new technology: integrated circuits.
Common today, but cutting edge when the Chafitzs introduced them, were products such as electronic calculators (desktop and pocket calculators), digital watches, the "walkman", handheld TVs, video games (Pong, Pac Man, Star Wars, and others), consumer video recording equipment, telephone answering machines, pocket recorders and numerous other items which are now used daily. Steve and Arleen Chafitz have also been credited with pioneering electronic games employing the early advances in Artificial Intelligence (AI) such as electronic chess and Backgammon.
They were among the first to introduce and sell computers being designed for "personal use". Coming full circle, from introducing revolutionary electronic products, Steve and Arleen recognized the importance of good stewardship in managing and recycling the "end of life" stages of these same products. Steve and Arleen's success is, and has always been, based on superb service and developing a team with purpose and a "passion for doing it right".
