Children's Online Privacy Protection Rule ("COPPA")

The primary goal of COPPA is to place parents in control over what information is collected from their young children online.  The Rule was designed to protect children under age 13 while accounting for the dynamic nature of the Internet.  The Rule applies to operators of commercial websites and online services (including mobile apps) directed to children under 13 that collect, use, or disclose personal information from children, and operators of general audience websites or online services with actual knowledge that they are collecting, using, or disclosing personal information from children under 13.  The Rule also applies to websites or online services that have actual knowledge that they are collecting personal information directly from users of another website or online service directed to children

Who must comply with COPPA?

If you operate a commercial Web site or an online service directed to children under 13 that collects personal information from children or if you operate a general audience Web site and have actual knowledge that you are collecting personal information from children, you must comply with the Children's Online Privacy Protection Act.

To determine whether a Web site is directed to children, the FTC considers several factors, including the subject matter; visual or audio content; the age of models on the site; language; whether advertising on the Web site is directed to children; information regarding the age of the actual or intended audience; and whether a site uses animated characters or other child-oriented features.

To determine whether an entity is an "operator" with respect to information collected at a site, the FTC will consider who owns and controls the information; who pays for the collection and maintenance of the information; what the pre-existing contractual relationships are in connection with the information; and what role the Web site plays in collecting or maintaining the information.

What are the penalties for violating COPPA rule?

A court can hold operators who violate the Rule liable for civil penalties of up to $41,484 per violation. The amount of civil penalties a court assesses may turn on a number of factors, including the egregiousness of the violations, whether the operator has previously violated the Rule, the number of children involved, the amount and type of personal information collected, how the information was used, whether it was shared with third parties, and the size of the company.  Information about the FTC’s COPPA enforcement actions, including the amounts of civil penalties obtained, can be found by clicking on the Case Highlights link in the FTC’s Business Center. 

How can e-End keep an organization in compliance?

As a third-party vendor, e-End can provide certified destruction of the data found in user databases that reside on computers, copiers, printers and other end-of-life electronics that are being taken out of service. We employ a variety of data destruction methods to ensure this sensitive data will be destroyed and cannot be recovered by any means.

In addition to being NAID AAA Certified for sanitizing data on all electronic and non-paper media (including hard drives, flash drives and cell phones), we also adhere to NSA and NIST 800-88R1 guidelines for data destruction to ensure you’ll remain compliant with the COPPA rules.

After our services have been completed, you’ll be issued a Certificate of Certified Data Sanitization and Certificate of Recycling for your records.

For organizations with data for destruction that, due to security reasons, cannot leave your facility, we can perform all data sanitization services onsite at your office or facility with no disruption.

Contact us today to learn more about how we can keep you compliant with COPPA and other regulations.

Computer Recycling Drop Off Location:

Monday – Friday: 9AM-4PM
Saturday - Sunday: Closed

7118 Geoffrey Way Unit E
Frederick, MD 21704
Phone: (240) 529-1010