Apple's GDPR Privacy Upgrade: Everything You Need To Know

Included in Apple's update to comply with the EU's GDPR, customers will be able to download all the information Apple keeps about them.

Apple is updating its products and services to bring the company in line with the EU’s forthcoming privacy protection rules, General Data Protection Regulations (GDPR). Among other improvements, customers will be able to download all the information Apple keeps about them.

What Apple has done so far

Apple recently introduced updated privacy protections across all its products, which now offer a new Data & Privacy screen during setup. This explains how Apple and apps use your data and promises that the company’s solutions are designed to minimize the collection and use of your data. It also describes how on-device processing is used whenever possible.

What is GDPR?

The GDPR rules are designed to bring existing data protection laws into the 21st century. They give individuals the right to see what information companies hold about them, oblige business to handle data more responsibly, and put a new set of fines and regulations in place. Almost any entity that handles personal data will be impacted by the GDPR rules.

These changes may be taking place in Europe, but there is expectation most big tech firms will apply similar protections outside Europe, which will give more effective protection to most people — which is a good thing.

Why it matters

Europe’s tough stance on personal privacy had already prompted many in the tech industry to get their act together. The Facebook/Cambridge Analytica scandal means many more of us now understand why such protection matters, particularly at a point in human history at which so much of what happens next will be defined by artificial intelligence (AI) and data analytics. This information is powerful.

“We’ve never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist,” Apple CEO TimCook recently said. They can be “abused against our democracy,” he observed.

[Read more from the article]